Fantasy · 2023 · Producer

Nike LeBron AI

A conversational AI experience trained on LeBron James’s game footage, interviews, and career milestones. Young athletes could ask questions and get guidance shaped by his competitive mindset, his training, and his philosophy of performance.

What I owned

Producer
Ran the cross-functional team translating LeBron’s IP into a conversational AI experience

Produced at Fantasy under NDA. I can talk through the work and share what is cleared on a call.

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