Producer · Builder · Systems thinker
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Fifteen years helping ambitious teams turn ideas into campaigns, products, experiences, and AI systems from concept to reality.
Receipts, in no particular order
Selected work
Three I'm proud of.
01
Crispin Porter + Bogusky · 2016 · Producer
Infiniti Q60: Empower the Drive
Infiniti’s Q60 launch with Kit Harington, plus a Pebble Beach activation where visitors’ live biometrics; heart rate, emotion; rendered onto a 40-foot light wall in real time.
02
Fantasy · 2023 · Producer
Nike AI Cleat Finder
A hyper-personalized cleat finder for Nike that worked less like a quiz and more like a digital performance consultant; matching athletes by position, play style, surface, and need.
Read the case study
03
Eleven · 2019 · Integrated Producer
Google Cloud × March Madness
TV spots that rewrote themselves at halftime. 100,000 ad variations rendered live as the bracket changed, on a ten-minute clock, in front of 43 million people.
The AI practice
I do not use AI as a chatbot. I build with it.
The point was never the AI. The point is the hours it hands back to the team, so the people get to do the part only people can do.
The translation tax
The hidden operational drag of moving briefs to scopes to recaps to status reports. Most AI hype targets the wrong layer.
Operations before output
Start with the workflow, not the deliverable. The system survives the engagement; the deck does not.
Automate pattern-matching. Protect judgment.
Use AI for the parts your team does on autopilot. Leave the decisions that need human taste, ethics, and accountability where they belong.
The next one
Let's build the thing that doesn't exist yet.
Producer, builder, systems thinker. Give me a task, give me a brief, and we'll get it shipped.
I reply within two business days.