← All work
Crispin Porter + Bogusky · 2016 · Producer
Infiniti was launching the Q60, and the brief was to make people feel the car, not just look at it. We did both: a 360 campaign fronted by Kit Harington, and an experiential activation that read your body and put it on the wall.
40 ftreal-time biometric light wall
What I owned
- Producer
- Produced the "Empower the Drive" 360 launch campaign with Kit Harington
- Produced the Pebble Beach brand activation, including a custom 40-foot screen wall
The campaign
A 360-degree launch for the Q60 fronted by Kit Harington, running across film, digital, and experiential.
The activation
At Pebble Beach, we handed visitors a biometric bracelet and let them walk around the Q60. The bracelet streamed their live data; heart rate, arousal, emotion; to a custom 40-foot screen wall we built, translating how the car made them feel into light and motion in real time.
The outcome
40 ft
real-time biometric light wall
Pebble Beach
experiential brand activation
Press & the work
Produced at Crispin Porter + Bogusky. Talent: Kit Harington.
Up next