Fantasy · 2024 · Producer
Art Basel AI Companion
Art Basel runs the biggest art fairs on the planet. Hundreds of galleries, thousands of works, and a crowd that runs from first-time visitors to serious collectors. Fantasy and Microsoft set out to build the one thing that could guide all of them, on the floor, in real time. I produced it.
What I owned
- Producer across iOS, AI integration, and live event testing
- Ran the cross-functional team: design, engineering, and Microsoft Copilot integration
- Shipped and stress-tested the app live at four global fairs
The brief
Make the fair legible to anyone holding a phone. A collector should find the one gallery they flew in for. A newcomer should feel invited, not lost in a maze of booths.
The build
We built an AI companion on Microsoft Copilot. Two features did the heavy lifting: an AI Liaison you could ask anything ("where do I find emerging Latin American artists?"), and an AI Lens that recognized a work when you pointed your camera at it and handed you the story behind it.
Shipping live
We tested in the hardest conditions there are: live, on the floor, at Miami, Paris, Basel, and Hong Kong. Real crowds, real connectivity, real collectors with no patience. Each fair sharpened the next.
The outcome
Produced at Fantasy. Built on Microsoft Copilot and Azure AI. In partnership with Art Basel.
Up next
Google Cloud × March Madness
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