Crispin Porter + Bogusky · 2014–18 · Producer

American Heart Association Rebrand

We completely rebranded the American Heart Association: a top-to-bottom modernization of one of the most recognized health institutions in the country, built to carry its mission forward and feel current.

What I owned

Producer
Produced a complete rebrand modernizing the American Heart Association across its identity

The rebrand

A full modernization of the association: its identity, visual system, and how it shows up in the world; rebuilt to feel current while carrying one of the country’s most important health missions.

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